Tuesday, 11 July 2017

"EVANS VANISHES…" MOST MISLEADING HEADLINE OF ALL TIME




"Evans Vanishes.
Billionaire Kidnapper's way about unknown.
Thirty heavily armed men move him out of Lagos at midnight.
Police keep mum"
This was the terrible breaking Headline, Rider and kicker which Nigeria and of course the world woke up to last Saturday. Fiam! It went! Like the hypodermic needle theory; a bullet shot from the media gun into the reader’s eye, head and mind.
Boom! It exploded! Everyone push rushed for a copy, bloggers and online shared, instagrammed, tweet-retweeted and pinned continuously until it went viral...

Whatever you may choose to term it; yellow journalism or sensationalism, the Sun Newspaper's publication of last Saturday was guilty of this unethical media fashion, with her fronting of 'Evans Vanishes' banner headline.
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For the records, yellow or sensational journalism as we were taught in School of Journalism, is a type of journalism that presents little or no legitimate well-researched news and instead uses 'eye-catching' or misleading headlines to sell more newspapers.

The misleading ‘Evans Vanishes' news headline which boldly adorned the front page of the last week Saturday Sun again raised undue tension both online and elsewhere, with all who were opportune to glance at the headline, who  for a reason or two couldn't get the detail falling victim to this outright and ungodly deception.

With the news headline coming from a reputable national daily, like the Sun, the readers expected nothing less than the magical desprado of Evans  but no, the content was far from this.
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Again, this media goof by the  acclaimed voice of the nation is not only self destroying, it dented the good reputation of our dear Nigerian Police, at least momentarily.

By antecedents, the Orji Uzor Kalu's newspaper outfit has been professional in exhibiting similar unprofessional media tactics, and it's high time she is cautioned.

The question remains, why would a reputable tabloid as The Sun indulge in such unsavoury display of zero professionalism? 
To garner hundreds of thousands of readers, deceptively hooded into buying the newspaper? Or to...? Who can tell us?

Whatever the answer tends to be, the above sin is obviously much more unpardonable and grossly unacceptable in the corridors of Journalism. Errors are unpardonable but sensational and yellow than journalism are worst.

This obviously is not the first time such is seen from The Sun. It has become a tradition for them to cast astonishingly misleading headlines for reasons only known to them.
Misleading headline like: "Osibanjo arraigned for allegedly attacking man with iron rod - July, 11th 2017" is a great hand job of the Sun.

Amidst all these, the good jobs done by this tabloid cannot be left unmentioned. Their coverage of the grassroots and interest in investigative reporting are quite obvious and commendable. Nevertheless, truth is that The Sun, Nigeria’s King of the Tabloids must desist from Sensational and misleading headlines that have the ability to destroy rather than inform.
Too much talks is undesirable in evening meetings, hence we bow out here.
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